Image by laurenmarek via Flickr

If you’re promoting anything online it can help your sales massively to localize your offer or the data on the page to the visitor.

An example of this might be some copy on the page dynamically generated for the visitor’s area – “Expert house painting in Seattle, WA. Click here for an instant quote.”

The easiest way to do this is if you have the searcher’s location already. For example: If you have a geolocated search campaign where the advertising network is providing you with zip and/or city data you can pass it through as a URL variable like yourpage.php?city=Seattle&state=WA

But there’s a sure fire way to make sure you’re localizing your content and offer to your visitors area; you can run a GeoTargeting PHP script in conjunction with a free zip code database.

I do this for certain things I promote on the internet such as auto insurance offers and other services that aren’t location specific but where I want the visitor to feel like they’re getting a localized result. It’s always resulted in a higher conversion rate when I’ve done that.

Instead of rewriting tutorials that already exist I thought I’d point you to a couple of resources that I’ve used.

Eric Nagel’s Geo-Targeted PHP script

Free Zip Code Database from the Zip Code Guy

Have fun and let me know how it works for you!